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Hooked on Phonics asks “Where will words take you?”
For the brand’s 40th anniversary, Quirk Creative built an omnichannel campaign around a single question, moving the conversation about reading beyond grades and towards who it lets you become.
Edit, sound design and final mix, plus VFX, as Quirk Creative’s post partner. Post supervised by Daniela Aragón; editors Miguel Aguirre and Jorge David Almendares; VFX Bernardo Ramírez.
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